I wanted to create a bakery specifically for dogs. The bakery would sell different kinds of treats. They would also make cookies and cakes that are safe for dogs to eat. The environment would be pet-friendly, cute, sweet, and modern. The Unique Selling Point would be “Cake for your Canine Companion.” The marketing positioning would be mid-range and affordable quality which would include more decorative typography, a wider range of colors and tones, and quality packaging.